Management of Fantàstix by Super3

Fantàstix by Super3 is the company's first major in-house project; promoted, financed and managed by Grup Transversal and developed in collaboration with 3Cat. Fantàstix brings the Super3 universe into the physical world by means of an experiential journey set in a 2,000 m² space in the Sagrada Família district of Barcelona. This "imagination factory" offers a group adventure inspired by the world of fairy tales, where Grup Transversal, in addition to conceptualising and producing the project, is responsible for the operational management of the venue.
To create Fantàstix, an entire narrative universe had to be developed and it's within this context that the Imaginets were born, the factory workers who form an integral part of the story and the dynamics of the visit. Beyond their customer service duties, they also help to make enhance the experience and make it more participatory.
Grup Transversal also manages bookings and sales and runs a programme of activities aimed at schools and families, as well as managing the café and shop, which includes tasks such as selecting and purchasing products, creating merchandise and customer service. It also defines and implements the project's communication, marketing and commercialisation strategy.
Finally, the venue has a theatre, whose programming and management are also the responsibility of Grup Transversal.