Management of the Saltpetre Caves of Collbató
Client:
Ajuntament de Collbató
Date:
2013-2015
Location:
Collbató
Revitalising tourism and ensuring the efficiency of a very important tourist attraction in the heart of Montserrat
Collbató Council commissioned Transversal to design and implement the municipality's tourism promotional strategy, a project that was necessarily based on the Saltpetre Caves, the town's main tourist attraction located at the foot of the mountain of Montserrat. Apart from this plan, Grup Transversal also took over the management of the caves: visitor services and organisation, marketing and promotion.
The aim was to ensure maximum efficiency and be able to take full advantage of the municipality's tourism potential, paying particular attention to these caves and their incredibly varied and remarkable shapes, representing an extraordinary natural asset from thousands of years ago.