A new image for the annual festival of the Alícia Foundation
The Alícia Foundation, located at Món Sant Benet and dedicated to researching into gastronomy and raising awareness of good dietary habits, created the “Alícia’t” festival in 2013 on its 5th anniversary. A hugely positive response by the public encouraged the Foundation to make this an annual event held every spring, and 2015 saw the third such festival.
Within this context, Transversal has created the festival's entire graphic image. Based on graphic work already created, Transversal was responsible for creating a corporate image which could also convey the positive values of an event presenting itself as a festival of easy, healthy and fun cuisine. Transversal created all the graphic materials such as posters, flyers and leaflets, advertisements and other corporate materials.